INSTA-Expert

I developed an expert app from its initial concept to a final interactive prototype, which involved conducting competitive analysis, creating user personas, mapping user journeys, designing user flows, sketching, wireframing, prototyping, conducting usability tests, and refining high-fidelity designs. To accomplish this project, I utilized tools such as Figma, Invision, Balsamiq, Marvel App, Lucidchart, Adobe XD, and Google Suite.

Some of the tasks involved:

- Conducting a competitive analysis of various expert apps available in the market.
- Developing user personas, user journey maps, and designing plans for both mobile and desktop platforms.
- Creating sitemaps, user flows, hand sketches, and digital wireframes.
- Developing mid-fidelity prototypes and performing usability tests.
- Employing affinity mapping to revise designs and create high-fidelity prototypes.
- Collecting user feedback to make final design revisions.

This project provided me with a deep understanding of UX design fundamentals, from identifying human needs and desires to creating a polished, market-ready product. To explore the app firsthand or obtain a downloadable version of my project, please click on one of the links below.